Name of Institution: MAA Takaful Berhad Name of Award: Innovation in Sales Automation and Agency Management -- iCMS
iCMS is MAA Takaful’s solution-in-a-box for its agency force. The solution integrates sales automation, customer relationship management (CRM) and agency management on a single platform. The iCMS is designed on a robust architecture incorporating tools and processes which meets and addresses performance, efficiency and business needs. iCMS allows Takaful's agents to plan, track and monitor their production as well as carry out customer profiling. Equipped with e-submission and digital signature features, the portal also facilitates the approval process and updates the agency forces on developments, news and products of MAA Takaful.
Please refer below:
http://www.idc-fi.com/getdoc.jsp?containerId=prSG23002911
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